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Game Streaming Services Only Appeal to 15% of European Gamers

Stadia and xCloud have claimed themselves to be the future of gaming. While the idea of streaming gaming content is likely to become a normality in the days to come, studies conducted by Ipsos MORI, a market research company in the United Kingdom, suggest that the concept may be ahead of its time.

 

According to the survey called GameTrack, a mere 15% of gamers living in the surveyed countries (UK, Germany, Spain, and France) have interest in “a Netflix-style streaming service for games,” as reported by Christopher Dring on GamesIndustry.biz. Here are some other statistics from the article:

 

  • 3% were “very interested” in streaming games.
  • The most interested country is the UK with 23% of players.
  • Following those are France (14%), Spain (14%), and Germany (10%).
  • 31% preferred “packaged games” over the potential streaming services.
  • Only 22% believed a subscription would yield “good value for money”.

 

The article also discusses the thoughts on internet connections and whether those surveyed believe theirs are strong enough.

 

It’s hard to say how this translates to gamers in the United States and eastern countries like Japan, but it seems people in Europe have concerns about streaming games. One statistic that’s particularly fascinating is the number of people who desire hard copies of games. I will always prefer games in this form, but considering the heavy drop in sales at retailers like GameStop and the evidence over the years that have pointed towards gaming becoming a digital market, it’s interesting to see strong European support for “packaged games”.

 

We will have to keep all of this in mind as we continue to discover more about game streaming services and their presence in the industry.

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