Xbox Exec Thinks First-Party Expansion Is Enough for Now

In an interview with Twinfinite, Xbox Games Marketing Manager Aaron Greenberg had some notable comments concerning Microsoft’s recent expansion of their first-party game output. Following the purchases of Double Fine Productions, Ninja Theory, Playground Games, Obsidian, and more, Greenberg stated Microsoft “feels good” about the growth made in the past year. “You never know, but right now I think where we are […] we feel really good about the amount of content we’re getting from that…” Since 2018, Microsoft has since acquired and/or established 8 studios, varying in size and strength. Currently, Microsoft owns more studios than their rival Sony Interactive Entertainment, who recently acquired Insomniac Games as their 14th subsidiary for their Worldwide Studios coalition.

Microsoft has become rather outspoken about their future. For the past year or so, the company has been discussing their ventures into cloud streaming, on-demand services such as Xbox Game Pass, investing into PC gaming, and of course, their next-generation Xbox console codenamed Project Scarlett. Executives such as Phil Spencer have emphasized the importance of content output and sustaining a strong lineup of exclusives. Whether Microsoft will achieve that goal remains to be seen; however, their aggressive expansion indicates that the company wants to restore consumer trust in the Xbox brand.

Resting at 15 studios, some of which are decorated with lauded games, Xbox Game Studios should have little trouble publishing well-received games. Of course, Sony has the same ambitions as Microsoft and has started picking up big names to prepare for next-gen as well.

What do you think about Microsoft’s updated stances on content output? Do you believe they will stick to their words or will they continue this shopping spree? Let’s talk about it in the comments below!

No comments

Leave a Reply


Support Australian Fire Relief with Humble Bundle Global climate change has lead to worse wildfires than ever as of late, the most recent of which being a bush fire that covered the entire continent of Australia…

January 17, 2020, 40
Read Dead Redemption II

Top 10 Games of 2018 – What’s the Story, Wishbone

There’s nothing I love more than a good story with compelling characters, and 2018 delivered on an unprecedented level. Almost every single entry on this list is worth a replay…

January 16, 2020, 79
Byleth Joins Smash

Fire Emblem’s Byleth and Cuphead Mii Costume Join Smash

At last, we finally know who will be the 5th and final character released in Super Smash Bros. Ultimate’s Fighters Pass. Mr. Sakurai revealed in a video presentation today that…

January 16, 2020, 118
Image from the promotional art of Resident Evil 3 (2020). Depicts villain Nemesis facing towards the camera.

Resident Evil 3 Remake’s New Trailer Shows Off Nemesis

Capcom’s highly anticipated Resident Evil 3 Remake has just gotten a new trailer. This marks the second bit of footage we’re seeing of RE3 Remake, which was announced last December…

January 15, 2020, 110
Sam Bridges looking out

Death Stranding Review – A Walking Wonder

“Humans aren’t made for living alone. They’re supposed to come together, to help one another.”    This is the sentiment that echoes throughout Death Stranding, Hideo Kojima’s first independent game…

January 14, 2020, 147
Final Fantasy VII Remake

Final Fantasy VII Remake and Avengers Delayed

Final Fantasy VII Remake and Avengers are going to need more time according to their respective development teams. Square Enix has thrown their hat into the ring of countless major…

January 14, 2020, 68

Sony Declines to Appear at E3 2020

E3 2018 was packed with publishers: the big three of Microsoft, Sony, and Nintendo all made their appearances; Ubisoft, Bethesda, EA and the PC Gaming Show all returned; Devolver continued…

January 13, 2020, 206

Mysterious Disappearance of Pikmin 3 Website Prompts Speculation

The official Pikmin 3 promotional page has quietly and mysteriously disappeared (source: the webpage no longer exists), leading to mass rumors and speculation among fans. Pikmin has been one of Nintendo’s…

January 13, 2020, 221

Xbox Series X Won’t Have First-Party Exclusives Near Launch

In an interview with website MCV, head of Xbox Games Studios Matt Booty confirmed that the Xbox Series X won’t have any first-party exclusives close to launch. Booty stated that…

January 11, 2020, 141
Hollow Knight Cover Art

Top 10 Games of 2017 – The Indies Strike Back

  Independent games are to AAA games as cement is to a city. Cement is in our streets, our sidewalks, and our buildings. Everything from the greatest of cities to…

January 11, 2020, 157