2020 is going to be a big year for PlayStation, so we should start seeing significant expansion from the company. Following the promotion of Guerrilla Games’ founder Hermen Hulst as the new head of Worldwide Studios, Sony stealthily established their first Southeast Asian development studio located in Malaysia. While this studio won’t create their own games like Naughty Dog or Sony Santa Monica, they will serve as animation and art support for other first-party developers. The studio will allow for Malaysian and Southeast Asian game developers to strengthen their talents and further their careers as a result.
The studio is expected to open in 2020 and seeks to secure Sony’s ambitions on growth within the gaming industry. Sony Interactive Entertainment CEO Jim Ryan discloses the reasoning behind why Malaysia is the next office location: “Impressive talent, a vibrant game ecosystem, and support from the government are key reasons why we have decided to take our partnership with Malaysia to the next level.” According to Niko Partners analyst Daniel Ahmad, there are approximately 60 developers in the region, so the talent there is clearly abundant.
This decision comes on the heels of a very insightful interview by Gamesindustry.biz with Jim Ryan, who discussed at length their goals in 2020. Expansion is a very important factor for the PS5’s success, as it allows for a smoother transition for Sony’s first-party studios and their partners. We should expect a greater rapidity of expansion from Sony in 2020, so keep an eye out for new updates from Sick Critic!
News and feature writer for Sick Critic since 2017. Undergraduate studying English. Writes stories on: PlayStation news and analysis, general video game industry affairs, the film industry affairs, and the streaming wars.